Showing posts with label Turin. Show all posts
Showing posts with label Turin. Show all posts

04 November 2014

Slow Food - Fast Food, What's All the Fuss?

Slow Food Movement…? 

Our Slow food flag flying at Bella Baita
Where to begin?
If you want to learn more about it first hand, you can skip this article and just head over to their very extensive site now, at this Slow Food link. Or you can read on and head over later.This is my take on the Slow Food Movement and some of its many faces. I had such a varied experience this year at the 2014 Salone del Gusto/Terra Madre event, that I though tI would break my story up into a few stories that I experienced for a series of post over the next few days. First a bit of background on Slow Food and next up will be some stories and lots of photos to give you a general feel. I will post some links to past editions of Salone del Gusto that I have attended over the years. 

First up...I live in the Italian region of Piedmont where what is known as the "Slow Food"  movement was born. You may perhaps not be familiar with it, or perhaps you have heard of it and not exactly sure what it means, or you have no idea what in the world I am talking about. Rest assured, you are not alone in any of these categories. However, I suspect you may have heard a reference or two in more recent years as food has become not only a huge source of entertainment, but also quite the talking point for a wide ranging of topics be it our health, our children's health, the health of our source of our food and the condition of the land that produces it. Whew, that's a mouthful. It would be fair to say that food has become political. Actually, it was and always has been political, but I think it would be fair to say that it was usually confined to the realm of food security and hardly concerned about the state of what exactly we are consuming.  Then there is the small matter of the myriad of repercussions of our food choices in that what we consume and its effects that ranges from production, supply, food safety, environmental degradation, and ultimately the economy. So what started as a group of Piemontese Italians reaction to the "fast food" culture that seemed to be taking over Italy and the world, "Slow Food" was born and not too long after it was declared a movement. You can read all about Slow Food's history here. So what exactly is a "movement" you might ask? I know I did.The dictionary describes it as such;
  • a group of people with a common ideology, esp a political or religious one
  • the organized action of such a group
  • a series of organized activities working toward an objective; also : an organized effort to promote or attain an end movement. (example, the civil rights movement)
So for the past 28 years, "Slow Food" has existed as a push back to the "fast food" culture that seems to have globally engulfed traditional foods and culture and in its wake much has been lost or abandoned in the sense of biodiversity as well as culturally. To grasp this movement would be like trying to grab hold onto an ocean of water, which is vast, elusive, ever changing and stubbornly rooted. I have been aware of this movement since nearly it's beginning, and have lived what I think of as a slow food kind of life in a fast food world. I've cooked and baked professionally and yet, after work when I went home I still enjoyed cooking most meals from scratch. I thought that's what most people did, my mom and most people I knew did. I took a degree in horticulture many years ago in college, but found that the agribusiness aspect of it all, off putting and ultimately I knew that I was  more suited to serving up food than growing it. Gardening is fulfilling enough for me. Over the years, I have shopped in farmers markets whenever possible and always tried to seek out ingredients that didn't have too many ingredients that were unpronounceable or chemically sounding.  So my life went.However, until I moved to Italy, and found that the fresh food market was still alive and well in almost every small and large village in Italy, did I find the satisfaction of being able to locally source such a variety of foods.  Not everyone has that luxury in their busy lives, but everyone does deserve food that you can trust that is healthy. I think that is one of the things that has been lost, that closer connection to our food sources, of personally knowing where our food comes from and that it is safe to eat, or that there is a face that stands behind the quality and humane treatment of our food sources. I love being able to put money directly into the sometimes gnarled hands of people that are growing our food. It's nice to have a friendly chat about what we are buying, and what they are selling. Again, not everyone can do that, but we need to bring back that trust of what we are being served up from the industries that we once trusted implicitly. The "Slow Food" movement challenges us to get involved with what we eat, how it is produced and who benefits, amongst a myriad of other concerns also. 
Association of Potato Growers from neighboring Cuneo
Since 1996 the "Salone del Gusto" arrived as a biennial International exhibition of foods "dedicated to artisanal, sustainable food and the small-scale producers that safeguard local traditions and high quality products," it has been evolving ever since. What once was mostly a food fair, has now combined with another Slow Food organization called "Terra Madre" in 2004 whose network " unites food producers, fishers, breeders, chefs, academics, young people, NGOs and representatives of local communities who are working to establish a system of good, clean and fair food from the grassroots level."  The  organizations goal is also designed to  "give a voice and visibility to those around the world whose approach to food production protects the environment and communities." Over the years, I have attended the "Salone del Gusto" mainly taking in the massive food fair and usually finding it mildly overwhelming, always inspiring and vastly educational. I have always discovered foods that I have never heard of and some that are in danger of disappearing from the face of the earth. Mostly these foods are associated with Slow Food's Presidia and Ark of Taste, which are a part of their foundation for "preserving biodiversity" which you can learn more about here.

This year I wanted to take a deeper look beyond the food fair aspect, which I naturally would not entirely abandon, but I just wanted to make sure that I participated in some of the vast array of topics,  speakers, discussions, taste workshops, conferences, movies, and dinners that this 5 day event has to offer. There was an 85 paged handout on all the various events that one could participate in. Some were free and open till the room was filled to overflowing and others had limited amounts of participants and some involved extra payment beyond the entry fee to the Salone del Gusto and Terra Madre venues. I barely scratched the surface and even though I have been on numerous occasions, I still wish I had been better organized and prepared to have jumped in even deep er than I did. It truly was wonderful. Because I found this years event more of a discovery of events that I really haven't participated in before, I have decided to share a few posts on the various things that I participated in this year. I also want to make sure I am able to share a goodly amount of my photos from this year as well, so with a couple more posts I should be able to do that. 

Some of my experiences and insights that I will share in the next week or two will be a combination of photos and short stories. 
Champagne's renown pasta of Gragnano 
I will take a look at the vast Italian and International food market.
I want to share a few of the Terra Madre delegates stories as wells their contributions and market offerings to raise attention to what they are working to achieve. 
African delegates and crafts from home
Lavazza coffee and their 2015 "Earth Defenders" calendar initiate to raise money for the "10, 000 Gardens for Africa" project, plays prominently in the visual telling of some of the Terra Madre stories.

I was inspired at the "Cooking to Spread Awareness" seminar, that was a conversation between three of some of the more well known names of people who are trying to do just that. The panel featured, Carlo Petrini, of Italy and founder of Slow Food, Alice Waters of the US and an early voice of eating local foods that are produced lovingly with care and founder and advocate for the Edible Schoolyard project, and Jamie Oliver, from the UK, a celebrity chef and food activist, that has done more to raise the bar and awareness of what our children are being fed, and how that can be improved. 
Then there was a taste workshop featuring "Presidia" beans and lentils as well as a gourmet dinner aptly called, Antonia's vision. 
So stay tuned as these and other of  my stories of my Slow Food journey from last weeks Salone del Gusto/Terra Madre, come spilling out for your reading pleasure over the course of the next week or maybe two, as I digest this latest edition. 
The Ark of Taste Project
For your consideration, "Slow Food", my view
To be continued......
Me - Marla, your guide from my Bella Baita View
Some of my past posts on the Salone del Gusto
Oct 29, 2010
So we start at the grass roots level and every 2 years the "Salone del Gusto", provides a market place open to the public with a reasonable entrance fee, €20, where buyers and sellers can meet and sample all the wondrous ...
Nov 27, 2012
Every two years "Slow Food International" puts on a food extravaganza they call "Salone del Gusto", which roughly translates to halls of taste, or an exhibition of flavor. We live in the mountains of Italy's Piedmont region, in the ...
Nov 03, 2008
A week has come and gone, more guests have come and gone, and yet the buzz of Slow Food's Salone del Gusto 08 still lives on. That is, at least for me, especially when I break out some of the delicious foods and products ...
Oct 22, 2008
It's a very exciting time in Torino at the moment that only rolls around every 2 years. Yes, it's the Slow Food 's Salone del Gusto extravaganza. For those of you not familiar with this movement, it was born here Piedmont in the ...
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25 October 2014

Salone del Gusto / Terra Madre 2014


Hey guess where I am ? 
I'm in Turin for the 2014 Salone del Gusto /Terra Madre International Slow Food Event.
I'll be sharing more over the next few days, when I can digest it all and find the time to write about it. 
It's been really interesting, challenging and in spiring so far. 

Me with my press pass 



Over 3,00 delegates from all over the world here to share their stories, challenges and solutions of working toward lives and food that is "Good, Clean and Fair"


I've got Food stories







and people stories







Alice Waters, Jamie Olive, the moderator and Carlo Petrini. 

What a fabulous conference this was. 

More to come. 

Ciao ciao!

03 December 2010

Golosaria at Torino

Golosa. Yes, that is what I would say most of us attending the Golosaria in Torino this past Monday could be characterized as. What does goloso mean? It's a polite and quaint way of calling you greedy.
Golosaria is a gathering of tasty food and drink offered up for the sampling of the greedy. 
We did our part of coming along to sample what was on offer and enjoy it all being served up in Torino's ever so elegant Teatro Regio.  Each year there is a different venue keeping it always interesting to discover new places. Walking into the plush red lobby of the theater, definitely got me to thinking about how wonderful it would be to attend an opera there. This years season seems to be all Verdi all season. Not a bad choice in the lot. 
Ah yes, back to the sampling and schmoozing. 
There were a smaller gathering than usual this year and could be a sign of the economic times, but there was a good turn out of samplers and that hopefully was good for sales for the exhibitors.
The unmistakeable aroma of truffle greeted us and it didn't take long to follow the scent to this booth.
White truffle from Alba for your gastronomic pleasure, fresh to enjoy now, grated over risotto and whatever else strikes your fancy or truffle oil to drizzle later.
There were numerous offerings of wine, digestivi, chocolate, cookies, confiture and marmalades of every persuasion. Colorful potatoes from the mountains on the other side of our valley and Toma from Lanzo valley were particularly enticing.
  
Finishing off the day with a stroll back to the train station, the store windows beckon to continue on the culinary feast. Torino really is a feast for the senses, with its architecture and old world elegance. It takes its food and cafe culture very seriously, like most Italian cities, so there is no shortage of opportunity to indulge in a bit of low fat window shopping.

So until our next visit to the big city I hope you enjoy this peek into Torino. 

28 June 2009

Piedmont Tourism


Last week Fabrizio and I made the trek into Torino on the train and back by bus, for a Piedmont Region forum on Tourism in Piedmont. As we created an association for Sustainable Mountain Tourism (TEM...only in Italian at the moment), we were naturally interested to see what they had to say. It pulled in a crowd of about 350 people from across the different sectors of the tourist industry. The Region had a variety of speakers, long on facts and figures and in my opinion, a tad short on vision and direction, but these types of things are often times more a "state of the industry" manifesto and not necessarily a "fixer upper" workshop. Over all it was informative about trends and what the region is doing to promote Piedmont. I must say that it is exciting to see our region and Province take a more proactive role in promoting what we have on offer in this part of Italy. It has been left to languish with the image of being completely industrialized with no redeeming charms for far too long. Kind of like, we have kept Piedmont as our own private secret, in regards to our food, wine, art, history, and majestic mountains to ourselves, and now we're willing to share. Things have changed considerably since I first arrived here back in the beginning of this decade. So it was quite interesting to attend.
Also, since I have worked for many years in the Colorado ski industry, where we did an enormous amount of conferences and banqueting, I found this conference of interest from the banqueting side as well. It was a first rate facility with good visual aid and comfortable seating, Our coffee break area and lunch buffet area has a street map of Torino as it's flooring which I found charming. I must say that one feature that really jumped out and impressed me, was the coffee machines with the staff making fresh brewed espresso and cafe macchiato. Now for me that just spoke volumes. Having seen any number of coffee set ups, with silver urns , airpots and all the rest. To have fresh brewed on demand, now that is part of why they call it "La Dolce Vita" here. The cake at the top of the post caught my attention as well. I have made many a logo or themed cake, over the course of 12 years in the conference business (not to mention birthdays, incoming, out going staff changes and wedding cakes as well or the risque ones that seemed to be a "must have" at times). This one was delicious; chocolate mouse sandwiched between chocolate cake layers and covered with lightly sweetened cream. The individual province coat of arms discs were white chocolate and well executed. This tasty centerpiece was made by Peyrano, one of the older and finest chocolate making firms in Torino, with a beautiful old storefront on Corso Vittorio Emanuele, 76. I always make a point to drop by there when I am in the neighborhood.

It was a fun day out and a nice change of pace. Coming across the Torino sightseeing bus on my stroll around town made me realize I need to do that tour some time. The open top bus looks to be a pleasant way to see all major attractions of Torino while someone else negotiates the narrow streets and traffic. After recommending to everyone else, I may just need to take my own advice. Something to look forward to.

02 April 2008

Torino Wine Salon

Yesterday was rather gray and not a very inspiring type of day. The good news is that we are getting some much needed moisture after much grayness and little moisture. Hope for spring flowers and mushrooms looms large. On a day like today I can only think that posting about the Torino Wine Salon could brighten my day, especially if I open something other than our very tasty yet very daily Barbera table wine, and go for a heartier find from the small selection of wine in the "cantina". I feel the day brightening up already in anticipation.
Torino Wine Salon is not as long established and as well known as many other Italian wine shows, but certainly worth the effort to sample your way around a few regions of Italy. VinItaly is coming next week in Verona and people will be flocking to it in the droves from all over the world to see how the latest vintages are faring and search for undiscovered unknown treasures. the first year we went, it was a huge event held in the Lingotto conference center. It was rather overwhelming to say the least. After a few years of infancy, the event seems to have found it's footing. Now it seems that the event is held on the alternate year of the Slow Food and right after the Bra Cheese Festival
It was a fascinating display of wines and all sorts of other oddities that seem to tag along for the ride. Like this woman rolling cigars. hand rolled cigars seem to follow the wine drinking crowd.
You could find chocolate, coffee
Dessert serenaded with jazz
Wine to try by the small and the large producers

and even the Women of Wine

Take it all in with a nice glass of wine or tw0 or three.
Wine expos are always fun.

05 October 2007

Sacra San Michele.....at last

They say the 3rd time is the charm,, so the 5th time ,must really make it special, no? Finally after several attempts to have our timing right to visit this imposing monastery and back drop for the cult movie classic, "The Name of the Rose", based on the book by Umberto Ecco, ( See my Amazon selections in the side bar for links to both the book and movie),I finally make it inside with my 3rd sibling. One of our guest this summer had sort of panned it as they said it has been restored from being heavily bombed during WWII. That may be true, but it is truly an imposing structure stuck high on the hillside and overlooking the entrance to the Susa valley and the lakes of Aviligiana. The views are stunning and the monastery interesting , perhaps a bit austere, but then I thought that was part of monastic life. There are several of the Savoy royal family crypts here, making for an interesting tour . Sacra San Michele is also one of 2 symbols of our Province of Turin, with the Fortress of Fenestrelle being the other over in our valley and both are about the same distance from us with the Fortress being slightly closer and yet another reason to come visit our area and have a look around.









12 June 2007

Festa della Repubblica , Late of course

Continuing on with the review of the past few...events, days, things that interest me, et al, I found myself on the tour of Torino with my brother and sister in law, on what turned out to be Festa della Repubblica. Having worked in the tourist industry my entire adult life, I am quite use to working when everyone else is on holiday, so I seldom have the experience of crowds during peak holidays. Perhaps that was why I pleasantly surprised to be in Torino on a lively day indeed. It reminded me of Memorial day in the US with a bit of parading and strolling around. It seemed to usher in the summer season just as it does in America, with friends and family bar-b-queuing at home or eating out. It was quite a fun day out. As a B&B host, I find that if our guests want to mix relaxing in with seeing the sights, they're going to have to be very organized to make sure that their time fits in with Italy's lifestyle. Most tourist attractions, such as museums and such are closed on Mondays and usually break for lunch at 12:30 till 15:30 without fail, daily. The cities are a bit better about being open more round the clock, but not always. I always want our guests to be able to relax and yet, see as much as they want to fit in. A tall order it seems here in the land of siesta. Heaven forbid, that you might have staggered staff lunches at the touristic sites, so that the tourists who felt like lingering over a leisurely breakfast before setting off in the morning to conquer the daunting list of places to go, things to do, things to see, might actually see and do a fair amount on said list.
Michele, I still have yet to see the inside of it yet. I just can't hurry up people when I know they are tired and it's going to be a long day out. It just doesn't seem right to be on a rigid schedule. Of course, we started off from our house just in time to make sure we missed the timing to see the inside of most of the tourist attractions. On 5 visits with friends and family to Sacra San Michele on vacation when it's pleasant to enjoy the tranquility of our mountains, as well as catching up over coffee and pastries. So we enjoy the impressive monastery from the lovely drive past Avigliana lakes and the bucolic scenery of the twisting drive up to the still mysterious monastery that was used for the back drop to the Umberto Eco novel that was turned in to a cult classic movie, "The Name of the Rose", and ponder what it might be like to actually see the inside. I'm still wondering about the movie and book as well. Add those on the list as well....
Anyway, it was nice to arrive in Torino/Turin on a Saturday to a semi quiet town that still was serving lunch after 2pm and then cranked back up in the afternoon . I was a bit surprised at how packed Torino was and that there just seemed to be so much going on, complete with a procession of costumed people making their way to Palazzo Madama, reopened after 10 years or so of renovation. By that time we were just enjoying strolling around, soaking in the sights and keeping under the arcades like everyone else to dodge being soaked from the random rain, just like the King's walk was intended to do when constructed for the Savoy's so many years ago. Torino is always a great place to wander around and be surprised by it's charms.

Vi raccomando una visita!Cafe Baratti & Milano
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