This time of the year if I recall correctly the ads on TV in America have started for the holiday season and it seemed to me to start earlier every year. I have noticed a similar trend here albeit much more subtler than the US blatant consumer advertising blitz which starts around Halloween, steadily picking up momentum until after Thanks giving when all the stops are pulled.
Here in Italy, I know we're moving into the holiday season by the arrival of the TV food ads, most notably the chocolates, led by our beloved Alba based Ferrero Rocher and by the eternally popular Parmigiano Reggiano cheese. I'm adding a video I found on YouTube of the very catchy tuned ad that has had me humming it once again this year. They haven't rolled out the Christmas version yet, but it can't be too far down the line when the battle of the Pannetone hit the airwaves. I particularly like when the Gerard Depardieu lookalike breaks out of the the big cheese and the grated cheese falls like rain. Hope you enjoy it.
6 comments:
Oh no! Susan of Porcini Chronicles had posted this clip several weeks ago and I had thought the same thing..."OH NO!"
The twinkly lights are already up in parts of Lecco. It's showtime folks!
I hadn't seen her post, guess I need navigate around more. I still enjoy this ad, as the guy popping out of the cheese and marching down the path makes me laugh every time. Guess I need to get out more too! I was going to add the long version with the Christmas version, but I refrained.
..the eternally popular Parmigiano Reggiano cheese...
Would you stop this? I'm getting very hungry. And as for the last post ...
This reminds me of the ever-popular "Fruit of the Loom" guys here in the States. No one can take them seriously, and yet...
I've seen Tgiving and Xmas stuff in the craft stores as early as before Labor Day. It's a shame; it makes things stale before they even officially arrive. I'd much rather a pitch for cheese anytime of year. Fun post.
I love this ad! Especially the cheese man. He's hilarious. I've seen this ad on other blogs and find myself singing this song out of the blue. It sticks in your head, doesn't it?
Par par par,par parmigano, Re re re, re re reggiano.....
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